1、華中科技大學(xué)碩士學(xué)位論文洗發(fā)香波行業(yè)市場(chǎng)研究與營(yíng)銷(xiāo)策略姓名：項(xiàng)定先申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：工商管理指導(dǎo)教師：黎志成20050427華中科技大學(xué)碩士學(xué)位論文AbstractMarketingresearchisimpersonalitycollect，analysisandreportsthemarkelinformationbysciencemethodandproprietytechnique，SOastOthecorporation

2、planningandadjustsmarketingstrategyWiththeimprovementofpeople’Slivinglevel，shampoobecomesthecommongoodsevennecessitiesofthecustomer，notasluxuriesinthepastMoreover，thismarketwillkeepincreasingstablyinforeseeingfuturedepre

3、ssedeconomy，SOallkindsofcapitalbecomesverygruelingAndthemarketisnotinfluencedbytheareinvestedinitThemarketcompetitionThisessaywilldiscusshowtOresearchandanalyzetheshampoomarketandcustomersundernewcircumstanceofshampooind

4、ustryHowtofindoutthefocusofmarketHowtograspthefuturedevelopmenttrendofshampooindustryHowtOworkoUtourdevelopmentTacticsandimprovecompetitionabilityofenterpriseFirstly，thisessaywillanalyzethematterfromvariousangles，suchast

5、hemarketscope，industrysituation，lawofdevelopment，marketdivision。existingproblemandlivingcircumstance，etcSecondly，thisessaywillresearchandanalyzecustomers’cognitionattitude，behaviorhabitanddegreeofsatisfactionAndthenthise

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7、efuturedevelopmentdirectionanddevelopmentTactics，andputforwardthefuturedevelopmentofshampooindustryfromdifferentlevelAtlast，theessaywillpointoutthefuturedevelopmentTacticsandprospectofshampooindustrywithsharpcompetitionK