1、大連理工大學碩士學位論文濰坊昌大建設有限公司競爭戰(zhàn)略研究姓名：穆乃杰申請學位級別：碩士專業(yè)：工商管理指導教師：易學東20041001AbstractThemorewidelyareaofChinatakepartintoWTO，themorevigorouscompetitionofthebusinessenterpriseis，especiallyintheconstructionindustrybusinessenterprises

2、TherehasbeenalotofbusinessenterprisesexterminatedinthetideofcompetitionAsaconstructionbusinessenterprise，wantingtoparticipatethemarketcompetes，andstandingfinninincreasinglyvigorouscompetition，remainingcontinuouslydevelop

3、ment，obtainingtheprofits，thecompanymustanalysisandevaluatetheirowncompeteabilityobjectivelyFromacertainmeaning，thecompetitionstrategyofthebusinessenterprisenotonlystaysontheshorttermSuccessorfailure，butalsodirectlyaffect

4、sthealiveorthedeathofthebusinessenterpriseThearticleregardWeiFangChangDaconstructionlimitedcompanyasthemodelcommencingfromthemacroscopiceconomicenvironment，analyzingmarketenvironmentofthebusinessenterpriseandofferingtheo

5、bjectiveandfairanalysisaboutit’Srival，doinglotsofresearchandanalyzeabouttheresourcesofthebusinessenterprisewithabilityadvantage嘶thbadsituation，opportunitywiththreaten，indicatetheexistsituationandthedevelopingdirectionofb

6、usinessenterpriseinvigorouscompetitionenvironment，andletcompanyknowthatwhichcompetitionstrategytochoose，andputsforwardthetentativeprogramofthecompetitionstrategywithguaranteeandchoiceInwrotethisarticle，alsobrowsedalotthe

7、thesisofMBAs，butinvolvedlittleabouttheconstructbusinessenterprisecompetitionstrategyinvestigation，thisarticletriestograspthemethodoftheoreticalanalysisincompetitionstrategytriestosearchforthepossibilityofthecompetitionst