1、對外經(jīng)濟貿(mào)易大學碩士學位論文盛衰之道——論長盛公司經(jīng)營發(fā)展戰(zhàn)略姓名：陳英濤申請學位級別：碩士專業(yè)：工商管理指導教師：馬春光2001.6.1AbstractUriderthemarketeconomy，COrt)oratestrategyplaysanimportantroleinthedevelopmentandgrowthofenterprisesthroughcompetitionThedifiereneesamongenterpr

2、isesintheformulation，implementation，andcontrolofcompetitivestrategiestoalargeextentdeterminethecompetitiveadvantagesinthemarketplaceaswellasthefateofenterprisesForastate—ownedenterprise，theeffeetivenessofstrategyhastobeb

3、asedonthein—d印threformintheoperatingmechanismsandestablishmentofthemodernenterprisesystern，heneeamostdifficulttaskrequiringspeeialattentionThispaperemployingMiehaelPorter’Sindustrystructureanalysisframeworkasitsmajortool

4、，analyzestheevolutionofgasolinedispenserindustryandthestrategicfailureofChangshengCo，Ltd，astateownedcompanywhichwasoncetheleaderintheindustryThen，theauthorproposesanoverallcompetitivestrategyasanalternativeforChangshengt

5、oenterintothenaturalgasdispenser(asubstitutetogasolinedispenser)industryThepapercomprisesoffourchaptersInthefirstchapterthehistoryofChangshengin1990’Sisreviewed，theintentionandeffectofitsstrategicactionisdiscussedInthese

6、condchapterfactorsandevolutionofgasolinedispenserindustryandthedirectcausesofChangsheng’SfailureareanalyzedInthethirdchapterthreehiddencausesofthestrategicfailure，iecorporategovernance，choosing，motivatingandevaluatingmec

7、hanismofhmanresources，andcorporateculturearediscussedindetailIntheforthchaptertheauthorfirstlydealswimtheprofitabilityofthenaturalgasdispenserindustrybasedontheanalysisofitsfivecompetitiveforces，then，proposesacostleaders

8、hipstrategyforChangshengtoemployThecoreofthisstrategyisaframeworksynthesizedbyfourparts，competitivemarketingstrategytechnologicalinnovationstrategyqualityexcellencestrategyandstrategicpartnershipToactualizethisstrategyth

9、ecompanymustdrasticallyreforminfouraspects，corporategovemanee，choosing，motivatingandevaluatingmechanismofhumanresources，reengineering，andcorporatecultureInaddition，aneffectivebalancescoreboardevaluationsystemshouldbeintr