1、西安工業(yè)大學(xué)碩士學(xué)位論文基于CLV和活躍度的客戶(hù)細(xì)分模型及其應(yīng)用研究姓名：范琳琳申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：管理科學(xué)與工程指導(dǎo)教師：李純青朱治安20100526CustomerSegmentationModelandApplicationResearchBasedonCLVandCustomerActivityDiscipline：ManagementScienceandEngineeringStudentSignature：Supervi

2、sorSignatuAbstract7紕施辰Z伽珈脅Thisresearchpresentsacustomersegmentationmodelbasedonthetwodimensionvariables：customerlifetimevalue(CLV)andcustomeractivity@(active))withthestudysampleofhistoricaltransactiondataofcurrentdeposit

3、customerfromadomesticcommercialbankTheauthorexplainsindetailthathowtousethemodeltoinstructthecommercialbanktoestablishmarketingtacticsandimplementcustomerrelationshipmanagementSOthattoincreasecustomerretentionrateofhighv

4、aluecustomers，andreducethedefectionrateFirstofall，consideringthecharacterofthecurrentdepositbusiness，datasituationandthefruitofpredecessors’researchthispapersuggeststhevariables(X，kTmx)definitiontothestochasticmodel：BG／N

5、BDmodelandGammaGammamodelThenthisstudycalculatesCLVandP(active)accordingtothesetwomodels11圮twoindicatorsshowedgoodpredictionaccuracyaftertestingSecondlythisstudyconstructsacustomersegmentationmodelofcurrentdepositcustome

6、rsAccordingtotheresultsofpreviousresearchonthecriticalthresholds，thethresholdofthetwosegmentationindicatorswasdefined11kresearchvalidatestheeffectivenessofsegmentationmodelbytheempiricalstudyEmpiricalresultsshowthat：11％c

7、urrentdepositcustomersofcommercialbankcontributes80％profitsOnonehandtheresultreflectsthe20／80principle，ontheotherhanditillustratesthattheprofitcontributionofcurrentdepositcustomersofthecommercialbanksismoreconcentratedth

8、antheretailindustryTherefore，itseen塔moreimportanttomaintainingthehighvaluecustomersandmonitoringthecustomerdefectionThirdlythestudyindicatedthatthissegmentationmodelisveryimportantoncustomerretentionThesegmentationmodeld