1、分類號:UDC:密級:畏戶下了:南昌大學研究生學位論文商業(yè)銀行內(nèi)部營銷對員工工作滿意度的影響研究StudyorltheInfl一leneeofInternalMarketingontheSatisfaetionofEmPloyeeJobSatisfaetioninChineseCommereialBank嚴蔓培養(yǎng)單位(院、系):經(jīng)濟與管理學院指導教師姓名、職稱:陳運娟教授指導教師姓名、職稱:管理學碩士中請學位的學科門類:管理學學科專業(yè)名

2、稱:技術經(jīng)濟及管理論文答辯日期:答辯委員會主席:評閱人:年月日AbstraetABSTRACTNowtogetherwiththedeveloPmentandinnovationinfinaneialindustryallovertheworld，ChineseCommercialBanksarenotonlyfacingthefiereeeomPetitionfromdomestiebankingindustr)尸，butalsofa

3、eingtheunPreeedentedataekfromfeignballks.ForeignbanksrelayonitsmanagementexPertiseandadvaneedteehnologyandfaculty，goodservieequality，besttalentsandthesPiritofinnovation，theywillseizemarketshareofChineseCommereialBanks.Th

4、eresult15thatChineseCommercialBankshaslostalargenurnberofeustomers.Atthesametime，withthedeveloPmentoffeignbanks，therequirementofhighlyskilledandexperiencedPerS0n.Foreignbanksrelayonitsadvantagesonfulld，theycanProvidebett

5、erjobehanee，jobtraining，PlanonoeeuPationcareerandmeeomftableenvironmentofWorkingthanChineseCommereialBanks.Thestaffsinfeignbaxikscanhaveabrilliantfuture.Theresult15thatChineseCommercialBaxlkshavelostalargenumberofemPloye

6、es，esPeeiallytheemPloyeeswhoaregoodatfinancialandhavealotofexPerienceonfinanee.AsthedeveloPmentoffinaneialindustry，theywillrequiremoreandmoretalentswhohavetheeomPositeknowledgesuehasfinance，management，aeeounting，law.AtPr

7、ese爪，domestiebankshaveyoungerstaffsWhomarelaekofexPerieneeandthesPiritofinnovation.Thelaekoftalentonfinance15achallengetothedeveloPmentofdomestiebanking.TheresearehhastakenCommercialBankasastudyeasetoProvideanin一dePthinf

8、lueneeanalysisoninternalmarketingtoemPloyee，5satisfaction.TheresulteanverifytheassumPtionthatthehighersatisfaetionlevelemPloyeesPraeticetointernalmarketingthemoresatisfaetiontheygetinworkingPlace.Theresearehelassifiedthe

9、staffsb廠theireharaeteristies.andPreParesthediffereneeattitudetowardinternalmarketingjobsatisfaction.Thereseareh15alsointendtoProvidesuggestiontoimPlementofintemalmarketing.reducewastagerateofsomeideasandimProvetheeffieie