1、分類號：F59010710一20050907裝步太海碩士學位論文以旅行社為主體的旅游供應鏈系統模型優(yōu)化——基于信任機理的分析楊麗麗導師姓名職稱屈茂穩(wěn)副教授申請學位級別論文提交日期學位授予單位答辯委員會主席學位論文評閱人AbstractInep唧oseoftravelingsupplychainmanagementistos咖蚰encorecompefitivePowerofnodaltourismenterprise，fastreact

2、iontocustomer’sdemalld，improvem詘etc伽叩etltlVepowofthewholetravelingsupplychainfinallyToachievethispurposcs打e119themngcooperationandcultivatingtrustamongtourism饑t唧risesisthecore0f訝avellngsupplYCnainmanagementTrustisthetiea

3、ndguaranteeforeve巧eIlt即dseinsupplychaintocooperateeffectively上msanlcletakethetravelagencyandthesupplier(thetransportation，recreationareatne10dgingreception，thedining)astheobject，elaboratemechallismof仃ustfomationthroughth

4、egamblinganalysisbetweenthetravelagencyandthesupplicrAndaIlalvSestllenust砌chcaIlinfluenttheprimaryfactoroftravelagencymadthesuppliercooperat懿，successorfallureFromthreeaspectsofsupplierscharacteristic，thetrayelagencvandsu

5、ppliersrelationalcharacteristicaswellasthetravelagencyownchaIaCteristichaveanalyzeQtheinfluencewhichtruststobetweenthetravelagencyandthesupplier，proposedevolVedwayof。thetrustandthecooperationbetweenthetravelagencyandthes

6、upplier觚dpropos∞thewaytobuildconfidence，hasprovidedthetheorybasistoenh觚Cetmstb咖eellt11e仃avelag鉍cy觚dsupplierInordertealizetrust，cooperativep砌eriIlto嘶鋤supplyellalnshouldcommunicatefrequentlyandremaininformationsharing，io雒t

7、0getthenewestcustomerlnf0nllation，understandthecustomer’sdemandchange，adjust0ne，sownproductiOilandbusinessplanintime，reachtheresultsof‘鋪owin’，ormultiwin，，so，thearticlethroughanalysesdialecticalrelationbetweentrust、c00per

8、ationalldthelIl士onnationsharing，pointoutthedisadvantageoftraditionaltourismsupplych也syst鋤andBullwhipefleet，andsetupinformationsharingtypesupplych咖syst鋤modelonthetouIldation，eliminatedtheBullwhipeffectontravelingsupplych洳

9、，h舔s01vedthequeStionolausymmetricalinformationbetweenthetravelagencyandthesupplier，h嬲providedacuJtlvatlngwaYt0establishthebettertrustandthecooperationbetweenthetravelagencvandthesupplierMakethewholepiecetravelingsupplych

10、aint0bemoreflexible，morereliable粕dreactlngswift，promoteenterprisetotumroundinhighefficientandflexible，realizethemaximizationofindividualinterestsandwh01einterestsKeywords：travelingsupplychain、trustmechanismevolvedwayiⅡfo