1、北京郵電大學(xué)碩士學(xué)位論文平煤集團(tuán)開(kāi)封炭素有限責(zé)任公司發(fā)展戰(zhàn)略研究姓名：李豐功申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：閆長(zhǎng)樂(lè)20080520AbstractWithdomesticandinternationalcarbonmanetcompetitionbecomingfiercerandfiercerKaifengcarbonunderstandingoftheenterprisetotakeoffdevelopment，wemus

2、tengageinstrategicplanningforthefuture，whetherthemarketormanyotheraspectsTherefore，thispaperinthePingdingshanCoalMiningGroupofKaifenginwhichcarboncalledcarbonKaifenganalysisofthecurrentsituationathomeandabroadonthebasiso

3、ffeaturesfortheenterprise，thedevelopmentofcarbonKaifengstrate：gicissueswerestudiedHopingtodeveloparealityforenterprisestoadapttofuturemarketcompetitionorforKaifengcarbon，enterprisescaneffectivelyguidethedevelopmentofstra

4、tegicplanningThispaperisusedthemethodusedcasestudies，thecombinationofcarbonKaifengactualreasonableproposalThearticlecontentandstructureareasfollows：ChapterlIntroduction，mainlycarbonKaifengnowclarifythebackgroundanddevelo

5、pmentproblemsencounteredinthedevelopmentnamedthesignificanceofstrategicplanningAndthenintroducedathomeandabroadonstrategicmanagementtheorySituation，withaviewtofindatheoryofwritingsupportChapterIIKaifengCarbonbasicinforma

6、tionandevaluationThischapterintroducescarbonintemalKaifengfromtherealityofasituationandenterprisedevelopmentissuesThispartoftheOfficialPaperstoenterThethirdpartiSthemainstrategicenvironmentalanalysis，iSpartofthemainissue

7、sFromintemationaldomesticandindustryanalysisoftheKaifengcarbondevelopmentenvironment，andthenusetheSWOTmethodforenterprisestrengths，weaknesses，opportunitiesandthreatstodotheanalysis，tolaythefoundationforfurtherstrategyCha

8、ptersIVandViSthemainpapertheformerbasedontheanalysisofthetext，putforwardthestrategyandoverallstrategyThestrategyinclude：productqualitystrategy，marketingstrategy，businessstrategiesandcapitaloperationandculturalstrategiesC

9、hapterVIofthestrategicimplementationofthesafeguardmeasuresThisincludesthesystempersonnelandotheraspectsofsecurityFinally，thereisthisconclusion，thearticledrawconclusionsandinnovationtoapointKeyWords：StrategyCorporatecultu