1、大連理工大學(xué)碩士學(xué)位論文遼陽(yáng)石化鞍山煉油廠企業(yè)戰(zhàn)略研究姓名：張寧寧申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：馮長(zhǎng)利20050320AbstractTheenvironmentininternationalandlocalmarkethavegotalotofchangesinceitcometo21stcenturyTheincreasinglyharshcompetitionofthemarkethasledtothelurchofm

2、anyenterprisesAIongwiththeeconomicdevelopmentinourcountryandprogressintheopeningpolicytheseller’smarkethasendedattheendofthe20thcenturyNomattertheenterpriseswiIIornottheyhavetoparticipateinthecompetitionTheyhavetofacethe

3、competitionThedevelopmentstrategyoftheenterprisemustberebuiIdwiththenewsightofthemarket—orientedeconomyTheenterprisehastofacetherigorouschallengethatcomesfromthemarketAnenterprise’sfortuneisespeciallydependsonwhatkindoft

4、radesitisandthekeycompetitivepowerTheabilitytodothiswillbenecessaryinfuturetoadaptandforecastthechangesofthemarketenvironmentThekeyforaenterprisetoobtainandkeepalong—termcompetitveadvantageistoworkoutaproperstrategywhich

5、havetofititsabilityandandtherequestoftheenvironmentandtocarryoutiteffectivelyLiaoyangPetrochemicalAnshan0ilRefinerywassetupin1970ItWaSsubordinatetotheAnshanIronandSteelCompanyAtthattime，thereisonlyasetofatmospherictoppin

6、ginstallationOurproductswereoilanddieseloilOtherproductswerefuelfortheAnshanIronandSteelCompanyAlongwiththedevelopmentofthemarket—orientedeconomyandthequalityrequirementhasbeenimprovingintheoilmarketTheweaknessofsimplist

7、icproductswasmanifestedinAnshanOilRefineryAtthesametime，thereisanever—reducingdemandforfuelbecauseofthetransformationthatsubstitutecoalforfuelThequalityofcrudeoilfromliaoheiscomingdowneveryyearTheprofitonsalesofproductsi

8、s10wthesequestionsmadeAnshanOi1Refineryineurredlossesatthebegianingofthe21stcenturyThesustained，speedyandstabledevelopmentinournationaleconomyhasgiyenagreatimpetustotheneedsinfueloilforshipsinrecentyearsInthisarticle，fir