1、、、、恐j芙港1碩士研究生畢業(yè)(學(xué)位)論文：、、、、1姓?！航鸾?、，、jj、l■i∥j!’年：級(jí)：2003級(jí)一一一。一、、t。。。善’，專，jj盈≯篙蘊(yùn)蕾理交妾i嵩管道”(EMBA)。、、、薯硼究方向：資本運(yùn)營(yíng)與戰(zhàn)略管理，：‘一t。，、、、、。j一～、：_’論支遍茸’天津通信參播集囪發(fā)展戰(zhàn)咯研究、：、、’：o粵!≯‘國(guó)幣j4，張金成教授≯‘、、1、、‘u≥’。，、完成日期；：2005年，曩胃》1一、、。了7’：‘，、、。1‘‘孓、年

2、。1、7’、、～2005年6月1日AbstractTianjinCommunicationandBroadcastingGroupCo，Ltd(TCB)isaState—ownedenterprisewiththemostpowerfulstrengthinelectronic&informationindustryItisnationalfirstclassenterpriseaswellasbirthplaceofthefirstT

3、VsetinChinawithmorethan60yearshistory，andhasownedveryfloridpastTodayaccompanywiththeglobalizationofworldeconomyandquickadvanceofscience&technologyourenterprisealsofacessomeproblems，forinstance：reductionofmarketshare，agin

4、ginpersonnel，etcThesefactorshaverestrictedenterprise’SdevelopmentinsomedegreeTherefore，howtofinditsOWI1waytosurviveanddevelop，howtotakeitsplaceintheseverecompetitiontocreateitssecondglorydependingonexistingresourceandadv

5、antage，whichhasbeentheburningquestionforTCBThisarticleaimsatTCBactualconditions，appliestheclassicalconceptionsandmethodsofstrategicmanagementtheorysuchas：MichaelPorter’SBasicCompetitionStrategies，PESTanalysis，SWOTanalysi

6、s，valuechainanalysis，5competitivepowermodel，etc，andcombinesthelatestconceptssuchas：managementconcept，enterpriseresourcesconcept，enterprisecompetitivepoweretctocarryoutstrategicdemonstrationonTCBBasedonthisdemonstration，t

7、heLargeStrategyMatrixandTOWSMatrixtobeappliedtoworkoutdetailedstandbystrategyschemes，andQSPMMatrix(quantificationalstrategicplanningmatrix)tobeusedtoprioritythestandbyschemestogetthebeststrategy_keepongoingproductR&Dstra

8、tegymeanwhiletoacceleratedevelopmentofconcerneddisparatestrategyFinallydetailedstrategyimplementcountermeasurestobeputforwardbyimprovingfinancemanagement，enhancingmarketingmanagement，andoptimizinghumanresource，etcThisart

9、iclewilltakeagreateffectonpushingTCBmodementerprisesystemrestructures，enhancingmarketdevelopment，andleadinghightechnologyMeanwhile，theproblemTCBfacedhasuniversalityindomesticmiddlelargescaleenterprises，thereforethisstudy