1、飯要大擎碩士學(xué)位論文≤專(zhuān)迎學(xué)位)學(xué)校代碼：10246學(xué)號(hào)i022025327我國(guó)城市軌道交通站點(diǎn)商圈發(fā)段戰(zhàn)略系(所)：管理學(xué)院專(zhuān)業(yè)：工裔管瑾姓名：張立指導(dǎo)教師：韓中和副教授完成舀期：2005年4胃28霞022025327張立我國(guó)城市軌道交通站點(diǎn)商圈發(fā)展戰(zhàn)略AbstractUrbanrailtransit(URT)isfacingincreasingdemandinChinaAccordingtelevantdata，200billion

2、RMBYuanwillbeinvestedinURTprojectsduringtheperiodofChinaTenthFive—yearPlan，withatotallengthincreaseof450kilometersStationcommercialdevelopmentofurbantransitisthetrendinthenewera，anditisalsothetrendforurbaneconomicdevelop

3、mentThisthesishasstrongimplicationbothintheoreticandpracticalmeaning，andwithfar—reachinginsightBasedorltheanalysisofeconomiccharacteristicsofrailtransit，theexternalandpositiveeffectscouldbebroughtabouttogreatsocialandeco

4、nomicbenefitsHowever，operationofrailtransitcommonlyfacessubstantiallossItprovidesthenecessityandopportunityforthedevelopmentofstationcommerceThethesisthenexaminesthenatureandpoliticalbackground，andalsothemanagementstruct

5、uresoftransitdevelopment，whichbecomethebasisandkeyissuesforstationcommercialdevelopmentItrevealsthekeyissuesforsurvivalandsustainabledevelopmentofstationcommerce，throughthestrategicanalysisofexternalandinternalenvironmen

6、tofstationbusinessdevelopmentVariousinterestedpartiesareincorporatedintostationcommercialdevelopment，formingastrategicframeworkofcompetitiveandcooperativerelation，studiedbysixforceinteractivemodelandSWOTanalysis，F(xiàn)romimpr

7、ovingurbanpattern，landusing，transit—orienteddevelopment(TOD)toeconomicinteractivedevelopmentofstationcommercialarea，businessstrategyofstationistheoperatingstrategyfrommacrotomicroperspectivesIntegrativestrategyisconsider

8、edasthemarketingstrategyofstationcommercialdevelopmentfrommacroperspectiveDifferentialstrategyisconsideredforcommercialdevelopmentofindividualstationsLastly，acasestudyofShanghaiXujiahuiisundertaken，illustratedthebranding