1、華中師范大學碩士學位論文我國房地產市場營銷管理研究姓名：彭忠霞申請學位級別：碩士專業(yè)：行政管理指導教師：姚銳敏2001.1.15i士學主淪1：Ⅵ1、”‘j。1：AbstractFromtheReformandOpening，thelineofestatehaschangedgreatlyOneoftheobviouscharacteristicisthat也ereformforhabitationmerchandiseisdevelop

2、ingconstantlyespeciallytheseyearsWitlltheactualizationofsomepolicyaboutit，thelineofestatehasbecomemoreandmoreimportantforotll“generaleconomyNowthemarkethasbecomeabuyofrmarketfromasellingofrmarketThatmeansthecompetitionin

3、thismarketisbecomingharderthaneverIfthesehabitationmakerswanttowinfromthecompetition，theyhavetomaketheirproductshousesmoreattractiveandmoresuitableforsaleThekeytowinthematchisjustmarketingmanagementTheseyears，withthemark

4、etdeveloping，someclevermakershavebeenawareoftheimportanceofmarketingmanagementTheyfindthatthemarketingmanagementcanprovidegreatprofitManycompaniesareprovidingallkindsofserviceformarketingmastermindingandmarketingmanageme

5、ntAfewcompaniesbegintoadoptthenewideaofmarketingmanagement，andtheyhavemademanysuccessfulexamplesbyusingthenewideaBut，becauseofthepoortheoryandpractice，therearemanyproblemsinthismarketThoseproblemsrestraintthedevelopmento

6、fthemarketingmanagementitselfdirectlyTherefore，itsnotonlynecessarybutalsosignificanttothinkabouttheproblemandfindthemethodtosolvetheseproblemsTllisarticlejustpointsoutthoseproblemsandthecausesof出em，anditalsogivemanygooda

7、pproachestosolvethoseproblems11lepaperincludesthreemajorparts111efirstpartisaboutthetheoryofmarketingmanagementforestateThemajorpointsoutthemarketofestatethemarketingmanagementandtheimportanceofthesetheoriesformarketingm

8、anagement；Thesecondpartofthepaperisaboutthepresentcircumstanceofthismarketinchina111emajorofthispartistoanalysisthepresentproblemsandthecausesAtlasttheauthorgivesomeconstructivesuggestionaboutthemarketingmanagementonthel